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Top 10 Best Sales Books in 2021

This article is a summary of the top 10 sales books that can help you fine-tune your sales skills while providing you with the right motivation on how to do so.

Reasons to look for a good sales book

Lost a sales opportunity… Again?

Do you feel you’ve been trying effortlessly at your sales job but still cant’ quite crack it ? Well you’ll be happy to know that the most accomplished sales professionals have been where you are. This article is looking to provide clarity for anyone who works in the sales sector. If you are someone who is looking to enter sales, is having a tough time for finding the right motivation to get better or are trying to take your career to the next level, this is the perfect read.

Who better to learn from than the most accomplished professionals in the same sector. While you get on a sales course online, watch a YouTube video or two, there’s no replacement from taking in-depth advice from some of the best individuals in the field. These 10 books are full of informative and in-depth testimonies and anecdotes from people like Jordan Belfort and David J. Schwartz. Not only will you learn a few ideal tips that can help you become a better salesperson, you will gain the courage and motivation to find ways of getting better.

So, for you to learn some valuable lessons in the world of sales, we at OwlRatings have summarised the best 10 books in the sales genre. Hopefully, are well-written and brief analysis on these 10 books will entice you to pick up the books and gain some knowledge.

Best overall

The Magic of Thinking Big

Recommended
95 %

The Magic of Thinking Big

This book is the perfect choice for those who are looking to find the inner strength and confidence to achieve their targets and goals. David J. Schwartz goes in-depth about being open to new ideas and pushing individuals to question everything whilst remaining curious at the same time.

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A self-help book by David J. Schwartz, for developing and strengthening the most important trait of successful people: believing in yourself. No matter whether your life goals are incredibly big and daunting or fairly small and achievable, the chances are you’ve thought ‘Where do I even begin?’ more than once. The author suggests you start by creating a mindset in which you feel 100% capable of achieving whatever you set out to do. Why does this work? Because once you start believing in yourself enough, your brain will spark the creativity required to achieve your goal. These ideas could have been the roots of what would later become positive psychology. Three major ideas behind the book are: Always be open to new ideas; Learn something new whenever you can; Ask yourself ‘How can I do a better job today?’ every day. The book shows a way on how to focus more on the positive and less on the negative, and not by being blindly optimistic but a constructive approach to change your mind and reach the goal. This is a must-read for those who think ‘what work is right for you’, those who have had a major setback recently, and anyone who spends the majority of their time complaining, or bored.

Best for youngsters

Caps for Sale

Recommended
88 %

Caps for Sale

Caps for sale is the perfect book for youngsters. The book tries to make readers solve basic and repetitive patterns that helps problem resolution among children. The perfect book for self-growth from a very young age.

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A children’s picture book, written and illustrated by Esphyr Slobodkina, Caps for Sale is an excellent easy-to-read book that includes repetition, patterns, and colors, perfect for early readers. This book tells a tale of a peddler and a band of mischievous monkeys is filled with warmth, humour, and simplicity and also teaches children about problems and resolution. This classic picture book will be appreciated as a birthday, baby shower, or graduation gift! It never fails to get pre-schoolers chanting along and giggling.

Best topics related to race

Why I’m No Longer Talking to White People About Race

Recommended
90 %

Why I’m No Longer Talking to White People About Race

This book is perfect for those looking to learn more on topics related to race, gender and class. The author, Reni Eddo-Lodge discusses her frustration with ignorant parts of society debating about topics of race, and looks to voice her opinions and relate with the community.

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A book by Award-winning journalist Reni Eddo-Lodge explores the links between gender, class, and race in Britain and other countries. Reni was frustrated with the way that discussions of race and racism are so often led by those blind to it, by those wilfully ignorant of its legacy. The book begins with a summary of the experience of Black and Asian people in the UK, including the Atlantic slave trade, Indian soldiers in World War I, the Bristol Bus Boycott, the 1981 riots, and Labour Party Black Sections. The book also covers institutional racism in British society, White feminism, and definitions of class which only include White people. Her response, Why I’m No Longer Talking to White People About Race, has transformed the conversation both in Britain and around the world. Examining everything from eradicated black history to the political purpose of white dominance, from whitewashed feminism to the inextricable link between class and race, Reni offers a timely and essential new framework for how to see, acknowledge, and counter racism. Those who want to know about issues like feminism, anti-racism, social justice, and international politics should pick up this book.

Best for sales abilities

The Greatest Salesman in the World

Recommended
90 %

The Greatest Salesman in the World

AS per the title, the book is perfect for those looking to work on their sales abilities. It talks about simple tricks and tricks in daily communication instead of luring you with complex tricks that may sound attractive at first.

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An amazing by Og Mandino, that serves as a guide to a philosophy of salesmanship, and success, telling the story of Hafid, a poor camel boy who achieves a life of abundance. As opposed to offering sleazy tricks, the book suggests the simplest way to be more convincing in all aspects of life is to become a better person in all aspects of life. Regardless of whether you want to become an artist, land your dream job, or sell stuff, we all need to master the art of persuasion. The major ideas behind this book are: The most productive thing you can do to sell stuff is to love other people;

Never give up, but never proceed unprepared. This is a book helpful for those employees, who want to excel in their department, a pharma sales rep, who has a tough time competing, and anyone who doesn’t like selling.

Best for sales methods & tricks

Way of the Wolf

Recommended
92 %

Way of the Wolf

Jordan Belfort, the controversial wall street billionaire discusses methods and tricks that have helped him over his career as a broker. Regardless of education or knowledge, Belfort looks to convince readers on how anyone can be successful in this industry.

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In this book by Jordan Belfort, he reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system-the same system he used to create massive wealth for himself, his clients, and his sales teams. In every sale, three core elements, known as The Three Tens, must line up in any prospect’s mind before you have a shot at closing them. Logically and emotionally, on a certainty scale from one to ten, your prospect must: trust your product to fulfil their needs at a cost-benefit ratio that is unequivocally a great deal; trust and connect with you as an expert in your field who puts your customers’ needs first; trust and connect with your company. The Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master salesperson, negotiator, closer, entrepreneur, or speaker. Even when you are trying to convince a loved one to get a vaccine shot or want to reach the top of their field, or get better pay, salesmanship is very important. Those who lack convincing power, or those who want to learn the way to being a successful salesman should read this book to upgrade their skills.

Best to grow income fast

Fanatical Prospecting

Recommended
87 %

Fanatical Prospecting

If you’re looking for ways to grow income fast in the sales line, Fanatical Prospecting is the perfect read. The book is full of engaging ideas and sales tactics that can increase productivity and help you climb up the ladder in the industry.

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A very comprehensive book about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high-quality opportunities. Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development: prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. With the help of prospecting, Blount’s book will help those who aspire to be better at sales or want to upskill their knowledge and up their games.

Best for leaders & managers

The First 90 Days

Recommended
85 %

The First 90 Days

This is the perfect book for a manager or a leader looking to progress in their career journey. Since transitioning into another job is said to be the most challenging aspect for any leader, this book looks to provide valuable feedback and information for people in the same field.

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A well-known leadership transition expert Michael D. Watkins gives you the keys to successfully negotiating your next move. Transitions are a critical time for leaders. Most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success. Each time a mid-level leader is hired or promoted, it takes approximately 6.2 months for him/her to get up to speed and deliver positive net value. In any transition, the goal is to reach the breakeven point asap, i.e. the employee’s contribution meets the company’s investment. By applying the 90-day framework, you can get to the breakeven point up to 40% faster. The book will help whether those who are onboarding into a new company, being promoted internally, or embarking on an international assignment.

Best for beginners

New Sales. Simplified.

Recommended
84 %

New Sales. Simplified.

New Sales is the best book for finding and developing a formula for closing deals. From learning on how to sell to new customers to bringing back existing customers, this book has it all.

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Mike Weinberg’s book New Sales. Simplified is the sort of book that savvy sales directors should be reading and taking notes from. It draws a clear distinction between sales to new customers, and sales to existing accounts and focuses entirely on the former. Packed with examples and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. With refreshing honesty and some much-needed humour, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives and provides tips to help you achieve the opposite results. Salespeople fail at new business sales, Weinberg contends, because they are too passive, lack focus, are unwilling to call prospects, focus on existing accounts too much, and because they lack the core sales skills. With the right approach, the right support, and the right targets, many (but not all) salespeople could generate new business without needing to have things handed to them on a plate. The book is a must-read for salesmen and managers to know and grow the strategies of increasing and constantly achieving their goals and targets.

Best to grow business

The Little Red Book of Selling

Recommended
90 %

The Little Red Book of Selling

More than learning how to sell, this book looks to teach readers on the reason that brings people to the market. Once you learn about customers desire to buy, selling can be understood and achieved.

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If salespeople are worried about how to sell, Gitomer believes they are missing out on the more important aspect of sales: why people buy. This, he says, is ‘all that matters,’ and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book. The author is enthusiastic, if not manic, about sales, and though some of his mantras verge on hokey, much of his prose is straightforward and realistic. Each chapter includes a mini table of contents, pull quotes, and takeaway sound bites. Understanding the needs of people better helps cater to those groups and sections which will have their demand. With its easy-to-understand principles Little Red Book of Selling is a book for those sole trading businesses or currently not so well-to-do salesmen or any product marketing strategist that want to maximize their sales and cater to a variety of markets and at the same time grow your business.

Best for small-scale business owners

The Challenger Sale

Recommended
87 %

The Challenger Sale

This book offers a different perspective on selling. Instead of building a connection with the reader, The Challenger Sale asks readers to change and adapt according to the changing needs of the customers.

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The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc.  The book argues that relationship-building is no longer the best sales method. To sell complex, large-scale business-to-business solutions, customers are changing how they buy so salespeople must change how they sell. The authors’ study found that sales reps fall into one of five profiles, and the challenger seller is the highest performer. The Challenger Sales model is a sales methodology that encourages reps to emulate certain high-performing salespeople or ‘challengers’ when executing their sales processes. That means teaching prospects about their situations, tailoring their communication to suit specific prospects, and taking control of a sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty. This book is a must-read for new sales reps or sales managers, small-scale business owners to enrich their knowledge early on, and to reap their benefits later.

What to look for in a good sales book

Sales Books are mostly picked up by professionals or people looking to break into the sales sector. While there may be a ton of different options available to improve on the craft of selling, not all books provide the same type of detail and anecdotal observations that some may. Therefore, we have broken down the above mentioned books into four main criterias’.

Real-world use

The first main criteria is the real-world use. Sales books ultimately are consumed by those looking to make a change in their current methods or learn a different skill-set. This is why we are rating the books on their real-world implications and their ability to actually benefit the reader in a given situation. For example, New Sales, Simplified aims to teach managers and directors from a sales background on how to adjust to a new designation and a more senior-role.

Writing

The second criteria is the writing. The writing is ultimately what attracts one to the book in the first place. If the authors have managed to jot-down their narrative and story in a clear precise way, readers will instantly be attracted to it. The writing also includes the narrative structure and the flow of content. Instead of rushed anecdotes which do not influence the reader in any which way, customers may be attracted to a book with easy to understand diction and a good flow.

Motivation

The next criteria on the list is the motivation. To break it down, this criteria empathises on the book’s ability to motivate one to adhere to the practices. Big personalities like Jordan Belfort who wrote ‘The way of the wolf’ have this ability to catch the reader’s attention and inspire them to work harder towards their dreams. Many books work on inspiring readers to work towards to their goals rather than actually telling them what to do. This can be beneficial to readers who have the required skill-set but are looking for that extra push that can motivate them to take the next step in their career.

Relatability

Finally, the last criteria is the relatability of the book. Arguably the most important, readers and future sales-people reading this book need to experience some form of relatability with the content. If the book sounds to fictional and like a self-bragging autobiography about one’s accolades, the readers will not be impressed. What readers want is someone who brings forth their own experiences and tries to mould the readers by relating to them on some level. Once a reader can connect with the reader and understand where they are coming from, it will be much easier to take the advice and implement it in their profession.

FAQ

What are some of the most popular Sales Books ?

‘The way of the wolf’, written by Jordan Belfort is a critically acclaimed and highly popular sales book. Belfort, whose life is the centre-piece of the Oscar nominated film ‘The Wolf of Wall Street’ teaches readers on how to get better at the art of selling.

What are the best sales books for improving your skill-set ?

New Sales. Simplified., written by Mike Weinberg is one of the best books for sales managers and directors. Fanatical Prospecting by Jeff Blount is another great book which seeks to improve readers sales productivity and efficiency.

What are the best sales books for increasing motivation ?

‘The Magic of Big Thinking’ by David J. Schwartz is a great book which teaches readers to gain courage and try to leap towards their professional goals. The greatest salesman in the world by Og Mandino is another great book which influences salespeople to not focus on any clever methods or tricks, instead to connect with themselves and find that inner persuasion which can help in the sales industry.

Final verdict

We hope this article will allow you to pick the most suitable sales books to help you in your professional journey. From motivational pieces like ‘The Magic of Big Thinking’ to practical reads like ‘The Challenger Sale’, we at OwlRatings hope that you can find the perfect sales book for yourself.

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