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Maybelline New York Fit Me Drugstore Concealer Review: Best Overall

A do-it-all concealer that not only evens out skin tone, but hides any spots, dark circles, or freckles with minimal effort.

Maybelline New York Fit Me drugstore concealer

Maybelline New York Fit Me drugstore concealer

Most adept at giving an effortlessly blended and seamless look, this Maybelline concealer is a long-wearing product that won’t fade or melt away. It is a non-comedogenic product with a hydrating formula that won’t tax oily, dry, or troubled skin types.

  • Brand: Maybelline New York
  • Product number: K0916807
  • Coverage: Medium


This water-based, oil-free concealer provides natural coverage in an in-budget and convenient option. With its buildable texture and long-staying power, it is a truly standout drugstore concealer.


  • Oil-free product
  • Dermatologist-tested
  • Affordable price point


  • Limited shade range
  • May oxidize on some skin types
Ingredient quality
Value for money

The details

The Maybelline Fit Me Liquid Concealer offers you medium coverage while still making your makeup look natural. With its no-fuss, non-comedogenic formula, it won’t clog pores or feel heavy on the skin.


The Maybelline concealer is effective on all kinds of skins. With a breathable, skin-friendly construction this concealer is light on the skin and checks all the boxes for effective coverage, long-wear, and no caking or creasing.

The lightweight pigment and translucent base allow the skin to stay hydrated and fresh while concealing all skin imperfections. Given that it is an easily blendable product, a little really does go a long way and you won’t need to apply too much at once.

It’s easily used for all-over coverage or if you prefer to highlight specific areas, then use a shade lighter than your skin tone to double it up as a liquid highlighter.


The concealer comes with a doe-foot applicator which some consumers absolutely love and others not so much.

Users enjoy the convenience of the brush applicator for more precise skin coverage whereas others find it hard to manage the thin consistency effectively with the brush.

If you find using the brush somewhat challenging, you can simply blend the concealer on your face with the help of your fingers and even it out.


This product is dermatologist-approved for safety and comes without any oils, waxes, or other irritants.

Being a non-comedogenic and non-fragrance product that has been tested by ophthalmologists, it is seen as suitable for all skin types without mistreating the skin.

Value for money

This concealer comes in a 0.23 Fl oz bottle that goes a long way if only applied for spot treatment. However, it is also equally effective for all over coverage.

Since it works well and does not harm the skin, the concealer gives solid value for the money and has been priced right based on its performance.

Final verdict

The Maybelline Fit Me Concealer is an affordable option that delivers good coverage and lasts all day long. Without feeling thick or sticky on the skin it works wonders whether you want to brighten, neutralize, or conceal a specific area.

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